For self-employed dog walkers
Dog Walking
Launch Kit.
No general licence to walk dogs — but park and council rules vary. Get the local picture, price your walks and fill your round.
Secure checkout by Stripe · Account required
Built for dog walking
- Dog walking
- Solo & group walks
- Park & council licences
- Dogs-per-walker limits
- Public liability insurance
- Walk pricing
- 01
Check every park
Licence and dogs-per-walker rules, area by area.
- 02
Price every walk
Solo, group, multi-dog and travel in one quote.
- 03
Keep a tight round
Turn down enquiries that don't fit your area.
Built by someone who has done it
Built by Hugo Tupper, who grew his own local mobile business from nothing to six figures in one year.
It took hard work and long hours — but it is very doable. Everything he learned is in here, applied to dog walking.
The formula he used
The pricing, area planning, enquiry handling and marketing steps that worked.
The mistakes he made
What failed, what it cost, and what he’d do differently — so you can skip it.
Not generic AI advice
Real lessons from running the business, adapted to your trade.
Hugo’s own experience, not a promise of your results.
Insider tips
Practical tactics, not generic advice
Proven tactics adapted for dog walking.
Test demand first
Lots of dog owners and long local lead times? The area is underserved.
More in: Getting Started
Send GPS and photos
Walk maps and photos reassure owners during the part of the day they can't see.
More in: Client Management
Check each park
Licences are set park by park, not nationally. Check every one.
More in: Legal & Regulatory Guidance
Stay local
Cluster clients — travel eats into time-boxed walk slots fast.
More in: Getting Clients
Offer, never push, rebooking
Ask about a standing slot — let them decide.
More in: Client Management
Use pet noticeboards
Vets and pet shops (with permission) put you in front of local dog owners.
More in: Marketing
What's in your kit
Hugo’s own lessons
What worked and what failed in his six-figure business
18 reference topics
Guidance throughout your Builders, linked to official sources
7 guided business Builders
Practical steps, with your progress saved
30-day launch plan
Your next steps, in order
2 free calculators
Startup costs and Business Calculator — no purchase needed
6 PDFs to download
Reference documents and checklists
4 in-app documents
Editable versions, saved to your account
1 checklist
Tick off as you go
8 FAQs & 22 insider tips
Trade answers and practical ways to save time
2 social media writing prompts
Written using your saved business details
See the 18 reference topics
- 01
Business Overview
- 02
Getting Started
- 03
Business Setup
- 04
Legal & Regulatory Guidance
- 05
Insurance
- 06
Health & Safety
- 07
Qualifications
- 08
Startup Costs
- 09
Pricing
- 10
Equipment
- 11
Client Management
- 12
Documents
- 13
Marketing
- 14
Getting Clients
- 15
AI Tools
- 16
30-Day Launch Plan
- 17
Growth
- 18
Business Planning
Try it free
A few questions
Who made this, and why trust it?
Hugo Tupper built his own local mobile business from nothing to six figures in one year. The Dog Walking kit holds the formula he used — and the mistakes he learned from — applied to dog walking. It took hard work and long hours; it is his experience, not a promise of your results.
What does £31 get me?
7 guided Builders that save your answers, your full personalised Business Plan, 6 PDFs, 4 in-app documents and a launch plan. Check local competitors and choose your own prices, estimate startup costs and profit, then plan a compact service area. One payment, no subscription.
Can I try something before paying?
Yes. The dog walking guides, both calculators and a starter Business Plan are free. Unlock the full kit for £31 when you're ready.
Does buying the kit qualify me or make my business compliant?
No — it is a business planning toolkit, not a qualification or professional advice. It links to official sources; check what applies to your services and get qualified advice where needed.
Ready for your next step?
Well Hello
Want help getting found?
A word on Google and Meta ads
Much of the advice Google and Meta give you is built to raise your spend, not necessarily to bring you clients who book. You are billed per click even when the platform bids “for conversions”, and a small account spending a few pounds a day is not the client they are built to look after. If you know what to look out for — manual max CPC set deliberately low, tight intent-based search terms, a hard daily cap — by all means give it a try, and Google Search usually beats generic Meta display for a new local business. If not, put your money into your website, local listings and reviews first.
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